PROJECTS & BRANDING
NEW EARTH
Transformational Music Festival Concept
New Earth is an inspiring and intentional passion project for a transformational music festival. This project displays the creation of an entire brand from the ground up. Through logo creation, color hierarchy, asset creation, merch mockups, event map development, and marketing assets, witness the brand come alive through established brand guidelines and mind-bending designs. This project was the end product of a design-intensive boot camp course taken through UCLA Extension.
Created with the following programs: Adobe Illustrator, Photoshop, InDesign, Lightroom
HOLISTIC BRAND & WEB DESIGN
Brand identity and website design for Evan Wright Alignment
Evan Wright Alignment (EWA), is a multi-faceted naturopathic doctor’s personal brand, offering various health and coaching services. Digging deep into the core essence of this client’s brand resulted in a cosmically organic look. With logo designs, custom colors, brand elements, photography, and the culmination of such in web design, Evan Wright Alignment exudes confidence, curiosity, and elegance.
Created with the following programs: Adobe Illustrator, Lightroom, InDesign
Lookbook Design Guide
2023-2024 Lookbook for an LA-based Greek life apparel company.
With every aspect of the Lookbook designed, photographed, and creatively directed by me, the Lookbook weaves together original designs and photography in a magazine-esque style to exhibit the brand’s upcoming Fall design guide. The designs within the Lookbook are split into 5 themes, with relatable and fun text intended for the brand’s target audience to emphasize the uniqueness of each design theme. While maintaining the brand guidelines with the continuous use of brand colors, logo variations, and graphics, the Lookbook emanates a creative vibe that distinctly communicates the brand’s energy.
Created with the following programs: Adobe Illustrator, Photoshop, Lightroom, Acrobat
Apparel Designs
The following are designs created for an LA-based Greek Life apparel company.
As apart of the company's Fall 2023-2024 Lookbook Design Guide, 50 designs total were created and prepared for manufacturing. The designs are the main attraction to the Fall Lookbook, acting as inspiration for Sororities choice of apparel for the upcoming year, with the Lookbook being distributed to Universities all over the United States.
Created with the following programs: Adobe Illustrator, Photoshop
Adaptogenic Mushroom Packaging
The following are packaging designs for an adaptogenic mushroom chocolate bar packaging. Client had a strong preference for a brighter, abstract yet sleek design to be prepared for manufacturing.
Created with the following programs: Adobe Illustrator, Photoshop
Soul Portrait
A custom digital art piece. Each element of the design is representative of specific characteristics of one individual. When all combined, the elements make up a "portrait of one's soul."
This type of project is a great gift for a lover, friend or family member, by enhancing and giving detailed attention to the unique parts of an individual through a compelling visual design.
Created with the following programs: Adobe Illustrator
Company Deck
A company deck created for a Public Relations Agency. Comprised of 40 pages, this deck exhibits the company’s biography, all about the founder, the services offered, as well as the most distinguished work the company spearheaded for various clients. Text has been changed and images have been blurred to protect the IP of the company that owns the document.
Created with the following programs: Adobe InDesign
Press Book
A press book exhibiting the finest press coverage for a designer, to show the history or their work and how it has been documented. Comprised of 76 pages, the book consists of custom color and typography selection, in an editorial layout. Images have been blurred to protect the IP of the company that owns the document.
Created with the following programs: Adobe InDesign
Tarot Deck and Complimentary Tarot Book
A custom tarot deck, specifically curated for one individual. The deck consists of 20 uniquely crafted cards. Each card is linked with their own distinctive image, and followed with an attached page that describes the meaning of the card. The theme of the deck is based on various compounds and elements of our Earth.
I conceptualized each part of the deck, from the visual design, to the development and writing of each card's meaning, to the image selection. Tarot deck's are entirely customizable and the perfect gift for anyone.
Created with the following programs: Adobe InDesign
Milan Design Week Dining & Entertainment Guide
A guide created for Milan Design Week 2022 attendees. The guide consists of the best dining & entertainment options, in and around the city of Milan, Italy.
Created with the following programs: Adobe InDesign
Media Kit
A media kit created for a Creative Director and Influencer. The media kit is a comprehensive documentation of the Creative Director’s digital presence, previous partnerships and collaborations, cultural identity, audience statistics and contact information. Text has been changed to protect the IP of the individual who owns the document.
Created with the following programs: Adobe InDesign
and Illustrator
